The Future of Agency Planning

To steer a course through all the disruption and change, planning needs to get back to the centre of the client discussions with a holistic business, category and brand understanding and vision. To achieve this, planning has to stop thinking and operating in silos and adopt a ‘total planning’ approach, which will help secure the future of agencies and add greater value to the client…

The future of agency planning

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This article was first published in Admap magazine July–August 2018 ©Warc