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Sandy Burns has worked 23 years with some of the world’s leading brand agencies and consultancies, heading the strategy departments at Saatchi & Saatchi, Crispin Porter + Bogusky and BBH China along the way.
Based in Hong Kong since 2003, Sandy founded Red Spider Asia in 2008, and has built a reputation creating and launching brands tailored for the Asia region. Clients include Google, Coca Cola, Unilever, Lexus, HSBC and Diageo.
George was a founder member of Red Spider back in 1994 and has 30 years experience in brand strategy and advertising. He has worked previously for Y&R, The Leith Agency and Tayburn. He has worked all over the world and in a huge range of different market categories.
Clients have included Nike, Unilever, Proctor & Gamble, Nestle, Sara Lee, Pepsico, Border Biscuits and Irn Bru.
He is also a visiting lecturer at the Miami Ad School and he runs marketing & advertising training courses for companies of all different shapes and sizes.
Stephen has over 30 years brand strategy experience in senior agency and client roles including over two decades based in China.
On the agency side Stephen’s roles have included Chairman & Head of Planning at Y&R China, MD of Independent Nitro, Regional Planning Director for Lowe and Planning Director for JWT China.
As a client, Stephen also worked with Coca-Cola as APAC Creative Excellence & China IMC Director.
His blue-chip experience covers a wide range of categories; Unilever, J&J, Audi, HSBC, Mars, Danone, GAP, Volvo and Dell, Nike, Beam Suntory, Barcadi and Inbev.
Stephen has helped many brands crack the China market and most recently has been helping Chinese companies develop their brands to enter overseas markets.
Jonathan was born in Ireland, grew up in England, studied psychology, and has spent 25 years working with blue-chip advertisers & agencies, from London, Seattle, New York, Milan and Singapore.
For the past 12 years, Jonathan was Regional Head of Strategy for Saatchi & Saatchi APAC.
He has launched brands on every continent of the world and been awarded for Creativity (Cannes, D&AD, Oneshow), Effectiveness (4x Effies), and Innovation (2x NPD of Year).
Kai Chin with over 15 years experience in brand strategy and innovation, has a valuable perspective on where Asia is headed next, and a wonderful ability to bring insights and ideas to life.
Amongst other key roles, KaiChin was Head of Innovation at Clear Asia, leading regional strategy and innovation projects for clients such as Bacardi, Philips, Colgate-Palmolive, The Economist and Vans.
Lin Yu has about 20 years of experience in strategic planning & content marketing and is one of the most experienced China local strategists.
His agency roles include Head of planning for Saatchi & Saatchi China, BBDO Proximity China and Planning director for LOWE China and Y&R China & Singapore.
He has worked on a wide range of categories and brands in both China and Singapore: Unilever, J&J, Danone, Bacardi，Singapore Tourism Board, Alibaba, Tommy Hilfiger, Sanofi.
He also worked with Coca-Cola China as Creative & Content Excellence director, leading integrated market communication for multiple brands including Minute Maid, Sprite, Fanta, Ice Dew.
Fred has been crafting strategies around the world for more than 20 years. Originally from Sweden, he has founded brand strategy companies, run planning departments and won advertising pitches across Europe, Asia and the USA, giving Fred a uniquely global perspective.
An avid explorer of human nature, Fred’s strategic approach merges how the world works (analysis) and how it could work (creativity) and firmly believes what today’s brands need aren’t “digital ideas”, but rather ideas for a digital world.
Some of the brands Fred has worked with include Google, Sony, Singapore Airlines, Citibank, Puma, Bacardi and Volvo.